Operations started with a good 32 locations and within a year KHIDMA quickly expanded signing up further locations. Today, it runs 57 outlets at Oula and Alfa fuel stations across the country, thus occupying a large segment of the quick service market in terms of coverage and reach.
The brand gained quick traction and has positioned itself as a leader in the "Quick Service/Convenience Retail" category of the automotive aftermarket, both in terms of credibility as well as visibility, servicing near 10,000 vehicles a month. This unique selling proposition as an "All Makes, All Brands" provider gives it significant competitive advantage over dealerships and the unorganized single operator sector.
Whilst KHIDMA's main objective is to offer convenience to motorists nationwide in terms of proximity, speed, quality and variety, it has quickly established itself as a household name for reliability through high standards of customer service, regular promotions and range of top line products for customers. KHIDMA also offers a unique free of charge 16-point-check on vehicles serviced at its centres.
The company's product range consists of only the best international brands from the lubricants and automotive aftermarket industry. This emphasis on using the highest quality products ensures KHIDMA's credibility and trustworthiness in the minds of consumers. In effect, the concept of 'All Makes, All Brands', backed by a wide and conveniently located network, offering high quality products at an affordable value are the key to its success.
Today the brand is reaping the fruits of its appeal and dedication. Its unique customer service approach and high standards have further created the goodwill factor and cemented KHIDMA's reputation nationwide.