Responsibilities

Strategic Planning

• Improve the clientele retention by maintaining business relationship with the existing High-Profile customers who continue to use the company’s services over a specified period. A target list of High-Profile customers will be allotted regularly.

• Visit existing as well as prospective customers and on-board new customers.

• Propose pricing strategy and margins on various models and their variants for the market.

• Prepare annual budgets for all verticals, monitor actual department performance against budgeted figures and take suitable corrective action to meet overall department goals.

• Prepare market research data with key focus on competitor data and benchmark to initiate aggressive strategies for swift growth opportunities.

• Continually develop new accounts and product offerings while strengthening the set product lines and distribution channels.

• Completing and implementing new service core processes ensuring operational excellence.

• Recommend business expansion requirements based on progressive growth of brands in the market.

Operational

• Assign performance targets based on departments revenue, CSI/ NPS scores and other measures and benchmark data for various channels

• Responsible for the full P&L responsibility for sales of new, used cars and fleet, service, body shop, spare parts, and administration across all branches

• Monitor market trends, potential as well as competitor activities and strategize business plans accordingly.

• Monitor performance by working closely with all operations teams and ensure excellence in the operations in aspects related to achieving performance goals and customer satisfaction

• Coordinate with all concerned for inputs on competitor activity, data on CSI scores and Mystery Shopper data, rollout of salesman & service advisor competitions and other market research initiatives

• Promote inter-departmental coordination with sales, service, parts & Accessories departments to leverage upon inter-departmental synergies towards achieving business objectives; ensure effective communication with all departments

• Review and approve design of sales and after sales processes and control systems and conduct periodic reviews of the same to improve and monitor department performance

• Maintain excellent client relationships with key ministry personnel and key customers and ensure sustained client satisfaction

• Monitor and manage customer satisfaction index scores and take corrective action based on customer feedback and related inputs from all concerned.

• Conduct regular meeting with team members to monitor their respective performance against budgeted plans and plan corrective action

• Monitor TAT (Turnaround time) and set required KPIs to aid the reduction of TAT from order to delivery.

• Monitor and audit discounts updates and movement of special sales units to make sure all authorizations are being used as per the process and SOPs

• Manage and monitor full responsibility for the parts operation for multiple sales branches and the warehouse

• Strategize the pricing and product range as well as create transparency and segmentation of the customer structure in the Parts department.

• Adapt to the CX initiatives and ensure change in processes to maximize results on customer experience

Marketing

• Plan and implement marketing activities (Vehicle launches, promotions, campaigns, schemes, upselling, Public Relations etc.) and ensure successful implementation of the same

• Set and Manage Annual, Quarterly & Monthly Budgets

• Design the annual marketing calendar and events schedule in line with new products launches, seasonal sales and PCF/PSI targets, service and parts offer

• Design Adaptations & CI Guidelines: Serve as the brand’s gatekeeper and make sure CI guidelines are followed

• High Focus towards Social Media Channels

New & Used Vehicles and Parts Stock Management & Logistics

• Ensure stock management and the stock availability of all models and parts in line with the demand by ordering the right quantity whilst making sure aged stock is cleared prior to ordering new stock.

• Finalize ordering schedule for different models and their variants after consultations with key sales personnel in the department and factors such as prices for different variants, other plans and market movements etc.

• Prepare analysis and engage with the ordering team to ensure required stock quantity

• Allocate units to ensure maximum stock utilized to reduce TAT

• Ensure compliance with all legal requirements and manufacturer-related specifications (e. g. stocktaking).

Reporting

• Review monthly and yearly sales and aftersales targets in line with the budget by model for the brand. Prepare forecasts as per models and brands.

• Review and analyze monthly and yearly gross margin performance by models.

• Monitor and aid in the preparation of incentive calculation whilst ensuring 100% adherence.

• Review the incentives and suggest improvements/changes for the right model mix. Develop sales and aftersales scenarios with profitability objectives.

• Review data analysis reports to assist the changes required in the strategic planning.

• Review the Monthly and Weekly Market Intelligence report with highlights of risks and opportunities. Make recommendations on promotions as per market studies.

• Review and monitor the dashboards to measure the marketing expenditures. Make recommendations for improvements.

• Track and provide gross margin achievement monthly, to the Senior management

  
  

People Management

• Setup the team roles and hierarchy structure required for the brands.

• Lead, motivate and support team members to deliver business efficiently.

• Take hiring decisions for all personnel required for the team.

• Provide team members with necessary information regarding set targets, incentive plans and performance parameters/measures on which their performance shall be appraised and evaluate them on the same.

• Identify individual training needs; provide development inputs based on performance reviews for direct reports and approve staff training needs for rest of sales and aftersales personnel ensuring that the team members are suitably trained on the same.

• Recommend salary increases and promotions for positions for team members.

• Agree on clear performance objectives and regularly review performance for all direct reports.

• Finalize all team’s incentive scheme with HR & Finance department; ensure effective scheme communication amongst all eligible employees and propose necessary changes in scheme specifics if required.
  
  

Job Requirements

Educational Qualifications

Education Degree: Master of Business Administration

Major: Business Administration

Experience

Years of Experience: 18 - 25    Years

Field of Experience : Automotive

Skills

• Leadership & Decision-making skills.

• Strong knowledge of sales and aftersales process structure and marketing process and associated technology.

• Strong analytical skills to provide accurate reports.

• Ability to manage the daily operation in smooth running.

• Ability to train staff on process and SOPs.

• Strong relationship management skills.

• Outstanding personal and facilitation skills

• Strong quantitative and analytical skills to ensure accurate budgeting, setting targets and forecasting

• Must understand & Interpret Financial Statements

Other Requirements

Gender: Male

Age: 45 - 60    Years

Preferred Language: Arabic, English

Duty Shift / Timings:  One Shift / 08:00 am - 05:00 pm

Salary & Benefits

Salary: Attractive Salary

Other Benefits: As per company policy

Job Remarks

No of Vacancies: 1

Job Country: Kuwait

Nationality: Kuwait

Career Level: Executive/Director