At a momentous celebration by Al Mulla Auto, a member of Al Mulla Group and a leading distributor of international automotive brands in Kuwait, the company recently announced the launch of the SOUEAST brand in Kuwait. The ceremonial activity also included the inauguration of a vibrant state-of-the-art showroom, which will become the new home of the iconic vehicles in the country. This strategic expansion marks an important milestone in the history of the company with the introduction of innovative and stylish automobiles by Fujian SOUEAST Automobile Sales Co. Ltd., a world-renowned Chinese car manufacturer.

The announcement was made in the presence of Mr. Talal A. Al Mulla, Board Member and Chief Executive Officer of Al Mulla Group, who was accompanied by H.E. Ambassador Zhang Jianwei, Ambassador of the People’s Republic of China in the State of Kuwait, as well as senior management representatives from SOUEAST including the Vice President of SOUEAST International Mr. Liwei Tan, Sales Manager of SOUEAST Kuwait Mr. Chengqi Zhao among others. The inauguration ceremony was also attended by senior management teams from Al Mulla Group including Mr. Imad Flayhan, Managing Director of Al Mulla Automotive, the Director of Al Mulla Automotive Mr. Hisham Fakih, and other senior management representatives from Al Mulla Group.

The celebration of launching the brand SOUEAST and the inauguration of the showroom follows the recently signed agreement between Al Mulla Group and Wuhu Jetour Automobile Sales Co. Ltd., which appointed Al Mulla International Auto Trading Company as the authorized distributor for SOUEAST vehicles in Kuwait. This partnership aims to deliver a range of dynamic vehicles by SOUEAST combining cutting-edge technology, comfort, and style to meet and exceed the growing diverse needs of Kuwaiti drivers. Furthermore, this collaboration reflects the commitment of Al Mulla Automotive to offering high-quality, innovative and seamless automotive solutions tailored to modern Kuwaiti consumers, whilst continuing to experience the Al Mulla Group’s promise of unsurpassed commitment to offering the best products and services backed-up by our unparalleled dedication to excellence and professionalism in every sector we operate.

Commenting on this important development, Board Member and CEO of Al Mulla Group Mr. Talal A. Al Mulla said: “We are delighted today to announce the official launch of the SOUEAST brand in Kuwait by Al Mulla International Auto Trading Co, and the inauguration of this iconic showroom for the brand. Today’s celebration marks an important milestone in the history of our strategic growth journey in the automotive industry both in Kuwait and the region. Our new business partners SOUEAST Motor, are one of the leading manufacturers of Chinese automobiles in the global market and we look forward to representing their brand and taking it to new heights, a reputation that has become synonymous with Al Mulla Automotive.”

Vice President of SOUEAST International Mr. Liwei Tan, said: “Kuwait is a nation of wisdom and passion. Its future is full of opportunity and hope, and we are all looking forward to a great time. In such a dynamic and promising environment, SOUEAST aims to achieve long-term success with local partners and customers through innovative technology, superior quality, and user-centric services.”

The SOUEAST showroom in Al Rai is designed to offer a premium customer experience, featuring sophisticated interiors that reflect modern aesthetics and advanced technology. Visitors will be welcomed into an environment where they can explore the latest models, engaged by knowledgeable staff dedicated to providing personalized service.

With over 20 years of international experience, SOUEAST Motors is celebrated for its innovative automotive solutions that merge advanced technology with comfort and reliability. Guided by the motto “Ease Your Life,” SOUEAST vehicles are designed to connect people, cities, and embracing ease of life, emphasizing style and warm-tech features. SOUEAST offers versatile SUVs designed to appeal to urban youth, prioritizing cutting-edge technology and effortless mobility.

The SOUEAST lineup introduces the S06, S07 and S09 models, all designed to captivate the adventurous spirit of young drivers.