Al Mulla Automobiles Co., a member of Al Mulla Group, and the sole authorised distributor and exclusive service partner for Mercedes-Benz in Kuwait, signed a con-tract with Al Ahlia Contracting Group (ACG), a leading construction company since 1978, to con-struct the largest facility for Mercedes-Benz in the Middle East. This strategic investment is set to become an iconic destination in the automotive industry in Kuwait merging luxury, advanced technology, and convenience into a single, seamless customer experience.

The deal was announced at a special signing ceremony that took place recently at the Headquarters of Al Mulla Group in the presence of the Board Member and CEO of Al Mulla Group Mr. Talal A. Al Mulla and the Managing Partner of Al Ahlia Contracting Group Mr. Sami Khourshid.

Largest Mercedes-Benz Facility in the Middle East

Constructed on a total Build-up Area of 55,000 sqm, and strategically located in Shuwaikh Industrial Area, the new Mercedes-Benz facility will be the largest in the Middle East. Designed to offer our customers a comprehensive and convenient destination for everything they would need for their luxury vehicles all in one location, including:

• A spacious showroom for both new and certified pre-owned Mercedes-Benz vehicles

• A state-of-the-art body shop and workshop with the latest technology

• A parts retail store

• A dynamic service reception area offering a seamless customer experience

• A lifestyle boutique store showcasing the full range of Mercedes-Benz branded goods.

Commitment to Growth and Innovation

Commenting on this agreement, Board Member and CEO of Al Mulla Group Mr. Talal A. Al Mulla, stated: “We are pleased to announce our partnership with Al Ahlia Contracting Group for the construction of our new Mercedes-Benz facility, a milestone project that reinforces our commitment to delivering world-class automotive excellence in Kuwait. This expansion is a testament to our continuous efforts to enhance the Mercedes-Benz customer experience by offering everything under one roof with state-of-the-art sales showrooms, and after-sales facilities. Together with our trusted partners at Al Ahlia Contracting Group, we look forward to bringing this vision to life and setting new benchmarks in luxury, convenience, and innovation. We are excited for the journey ahead and eager to unveil this remarkable project in the near future.”

Reflecting on the collaboration with Al Mulla Automobiles, the Managing Partner of Al Ahlia Contracting Group Mr. Sami Khourshid, said: “ACG is proud to apply the most effective strategies to achieve appropriate balance of time, cost and quality on this momentous undertaking.” He add-ed, “We highly value the trust Al Mulla Group has placed in our company and expertise and pledge to leverage all resources to complete this distinguished project with the highest standards of professionalism and excellence, on time and on budget.”

Luxury, Innovation & Convenience:

The new Mercedes-Benz Facility will elevate the automotive retail experience with:

• Luxurious Consultation Lounges: A total of 40 lounges, designed for comfort and privacy, providing personalized service for both Sales and After-sales customers.

• Digital Integration & Technology: A fully digitalized environment, enhancing the customer journey from vehicle selection to service tracking.

• Five-Star Hospitality: A premium customer experience, with exclusive Maybach Lounge, barista services, and elegant waiting areas.

• Delivery Bays for Sales & Service: 8 luxuriously appointed private delivery rooms, ensuring a smooth handover experience for new and serviced vehicles.

• Kuwait Automotive Academy: A specialized training centre to develop automotive expertise and maintain excellence in service standards.

A New Benchmark in Automotive Excellence:

With 155 work bays, the new state-of-the-art workshop will be equipped with the latest technology and equipment to ensure efficiency, quality, precision and customer satisfaction. The Service Reception Centre will be a modern and welcoming space, offering customers a transparent service experience. Customers will enjoy a unique journey from the moment they arrive in the new digitalized service lobby. Inside, they will find over 20 private consultation lounges, extensive waiting areas and a five-star barista facility.

This development further strengthens Al Mulla Group’s commitment to luxury, innovation, and customer satisfaction by providing a seamless experience that encompasses everything from sales to after-sales service and spare parts all under one roof.